Business Challenge: Dated POS system that limited the ability for the organization to launch customer loyalty program, track marketing and sales efforts along with inhibited growth.

Solution: Research and present a complete and more sophisticated POS system that would allow them to grow their flourishing business while launching a complete customer loyalty program that compliments their sales and marketing efforts.  Deploy a multi-touch campaign to drive both new and loyal customers to a personal site to register as a member and track behavioral statistics to begin to build a system wide customer segmentation profile that allows them to serve their customers with correct product and cater to their spending habits based on purchase history.

​Result:  Complete organic growth of customer loyalty program that services client by email and mobile.  60% reduction in annual marketing spend by refocusing traditional print efforts and an increase of 8% on each customer transaction. 

Business Challenge: Limited exposure for an e-commerce graduation banner solution with no real value proposition or go-to-market strategy.

​Solution: Generate a complete value proposition around the original e-commerce graduation product that offers a fundraising incentive back to the schools for sales.  Provide the schools with a complete hands free marketing/ promotional package that consists of display banners at key school locations, in school posters, pre-developed email templates to send to students and parents along with key social share benefits through Facebook, integral, and pinterst along with a monetary incentive back to the school for each graduation banner sold.  Key word PPC and SEO to drive parent traffic to site in order to better leverage exclusivity for the school. 

​Result: Increased participating schools in annual contract fundraising agreement from 5 to 25 while increasing the community awareness through organic search seo by 200%.  Increased product sales per participating school by 65% each adding to the total volume increase in product sales from 150 per year to over 1,250 and poised for continued growth over the next year.

Business Challenge: Little market share of Law Enforcement ammunition sales.  Lack of clear sales strategy to engage the target market and position the company as the best price, best source leader to industry.

Solution: Create an Outbound direct market PURL campaign that solicits the target market prospects by engaging them on a personalized landing page that tracks a complete user engagement while increasing the user experience and propensity to provide valuable information.  Allow the target to opt in to industry news and emails to keep them up to date throughout the year of events that affect their ammunition purchases.

​Results: Organically generated an email subscribers list of over 70% of the original target market.  Captured behavioral and survey information that provided invaluable information such as bid processes, bid cycles, existing ammunition suppliers, and types of ammunition currently being used/purchased.  Additional information pushed to the subscriber base positioned the client as the “go-to” source for industry information and led to increase in direct Law Enforcement Sales of 65% with a very good outlook for large annual increases over the next several years.

Business Challenge: Lack of a consumer loyalty program that would engage and deliver product offerings to consumers.  High cost FSI marketing with very little conversion analytics to apply an ROI.

Solution: Implement CRM based loyalty program that connects to the POS system.  Engage consumers through print, mobile, site, and POP to opt in to email and SMS subscriber list that allows the client to track purchase history and serve relevant products through email and mobile to the consumer with a cost savings incentive.  Create alternative vehicle to serve lesser skew products through digital communication that could not be carried in the traditional FSI component.  Allow consumers to use mobile device as loyalty key card and track coupons and incentives while in store.

​Result: Holistic and segmented database of engaged consumers with purchase history while increasing the exposure of smaller product brands.  Hugely successful launch of loyalty program from non-existent to a thriving consumer engagement tool.  Increase in real customer data through the CRM database that utilizes more cost effective push marketing platforms to communicate in real time with customers and members.

4015 Tioga Pointe Lane

Lake Wylie, SC 29710

 614-203-1851

Tyson@TysonHigginbotham.com