Business Challenge: Lack of promotional strategy to attract and retain little league baseball players.

Solution: Launch website and outbound print, and traditional promotional marketing strategy to bring awareness to an organized league while recruiting players at multiple age levels.   Drive interested consumers to site to learn and register players for league.

​Result: Thriving community baseball organization that has increased parent and child participation from one team to over 8 teams competing at all different age levels.

4015 Tioga Pointe Lane

Lake Wylie, SC 29710

 614-203-1851

Tyson@TysonHigginbotham.com

Business Challenge: Increase brand awareness and accessibility for consumers to engage and learn about the organization.

Solution: Create a community social campaign to promote special events and location openings throughout the Central Ohio Region.  Develop and launch a mobile application to enhance the ability for consumers to find locations throughout Ohio and receive notifications of events that are available to support the goals of the organization.

​Results:  Two of the best brick and mortar grand openings in Central Ohio in the history of the local organization.  Increase in exposure and consumer engagement across the state of Ohio in both volume in drop off centers but also an increase in sales for the state Ohio per annum. 

Business Challenge: High cost annual dues drive and low active membership

Solution: Create a 5 channel approach that utilize print, email, magazine, social, and mobile engagements to increase the collection of national membership dues while cross-promoting regional chapter affiliates, while decreasing the assets needed for collections.

​Results: First year increase of over 125% dues collection and converted 30% of entire database to automatic renewal program while increasing the local chapter promotion across the county through social sharing.