Business Challenge:  Outdated website that was not easily searchable and did not allow consumers to easily find information or request a quote / appointment.  Inability to track sales activities from lead generation through estimating process and closing the sale.

Solution: Complete redesign of static site along with launch of mobile optimize website that created a consumer journey that let them easily find the information they needed as well as request a quote within 3 actions or less.  Launched individual micro-sites that created a unique personalize experience as they engaged with the brand which also allowed them to track sales activity down to the individual sales professional.

Results:  28% increase in consumer conversion once engaged with the site. Unique User Interface that allowed them to manage content and SEO throughout the entire static site.  

Business Challenge:  Build a High End brand in an extremely competitive home remodeling industry and gain market share in a slow economy.

Solution: Create a High End branded look and take it to an extremely targeted market with direct mail that allows the end user to engage through an extremely personalized experience that allows the client to score leads as they move through the buying process.  Create on site engagement promotions to facilitate organic lead generation by using existing projects as neighborhood promotional tools.  Facilitate a social engagement through project process via video, facebook, instagram, and pinterest to turn happy homeowners / customers into immediate brand advocates while incenting them toward additional future product purchases.

​Results:  First year launch sales of over $1M and on track to exceed $3M in year two with an 18% repeat customer base. 

4015 Tioga Pointe Lane

Lake Wylie, SC 29710

 614-203-1851

Tyson@TysonHigginbotham.com