4015 Tioga Pointe Lane

Lake Wylie, SC 29710

 614-203-1851

Tyson@TysonHigginbotham.com

Business Challenge: Excessive staff hours making appointment reminder calls and scheduling follow up visits.

Solution: Develop a plan to allow patients and prospects to opt in to email, mobile and phone call communications that where triggered based on customer preference to notify customers of next appointment and follow – up care instructions.  Also, deploy an email pain management newsletter to keep the patients engaged and returning for treatment. 

​Results:  Freed up staff time by 65%, decreased the amount of cancellation/no-show appointments by 15%, and organically generated a database of clients and prospects for future marcomm efforts.

Business Challenge: Excessive staff hours devoted to calling patients for appointment reminders and follow up care instructions.  A website that was very content heavy and did not fit the needs of the clientele. Product store with little to no sales in brick and mortar.  Underserved mail market segment.

Solution: Created a web site that was less content heavy and more visually driven to the businesses 4 main product offerings.  Tracked user engagement to refine the content of the site on the fly to better position content to serve the needs of the client.  Utilized the web site to launch an e-commerce business to promote and sell products online.  Developed and implemented an automated customer appointment reminder notification system utilizing salesforce tech by allowing them to opt in to email, mobile, and phone call alerts while utilizing the captured information to serve pre and post-operative instructions as well as position complimentary products for sale.  Created a social / inbound marketing strategy to discreetly attract large underserved male market.

​Results: Completely freed up staff time to allow them to focus more on customer service while patients where in brick and mortar location.  Decrease the number of no-show appointments by 45% while increasing a large email / mobile opt-in database to push messaging to clients.  Launched new rev. stream with ecommerce site and increased product sales from $25K annually to over $225K along with developed white label product offering for increase brand and name recognition.  Increased traffic to website by 120% and increased site to customer conversions by 40% while increasing underserved market by 300% generating an additional highly profitable rev. stream.

Business Challenge: Low conversion of new homeowners to community to client’s health services.

Solution: Create a New Mover program through direct mail PURL campaign to engage new members of the community to a personal experience that tracks behavioral interaction of interests by offering free medical kit.  Generate a subscriber database of email and mobile consumers to deliver information and heath awareness to new members of the community along with turn by turn directions to the facilities that best suites the needs of the consumers.

​Result: Consistent monthly conversion of over 30% of new movers to Mount Carmel Heath system family and specialty practices.