4015 Tioga Pointe Lane

Lake Wylie, SC 29710

 614-203-1851

Tyson@TysonHigginbotham.com

Business Challenge: Complete Re-Brand of the organization that more effectively represents the company in current market.

Solution: Develop new updated logo with a complete redesign of all marketing and presentation materials.  Create complete investment finance seminars that allow the prospects to learn more about solution sets offered.

​Result: 73% increase in annual customer acquisition.  Shortened the selling cycle by an average of 34 days from first contact to close, and created a local buzz that generated ancillary inquiries and sales.

Business Challenge: Minimal communication strategy as it relates to lead generation, lead nurturing and customer acquisition.  Outdated web site with limited ability to track and engage consumers or cross sell additional products.  Complete lack of ability to segment prospect and consumer data to offer the correct product and cross sell additional products to existing consumers.  Low customer retention rates for single or double product consumers and very little email communication combined with a lack of a social and mobile strategy across all product platforms.

Solution: Deep dive into the existing customer database to build a clear marcomm strategy around consumer segmentation based on groups of similar socio-economic backgrounds to offer a cross sale program to individuals that have a higher propensity to engage and consumer specific products.  Utilize the knowledge of the existing customer data and develop a lead generation strategy to serve the correct products to consumers that share similar data profile to increase marketing effectiveness.  Capture track and engage user experience and behavioral data with lead generation marketing efforts to deliver a meaningful lead scoring and lead nurturing campaign that transitions client’s efforts from a high cost print outbound marketing strategy to a lower cost email and SMS two way communication.  Create and deploy a social and mobile strategy designed to attract prospects and consumers through awareness and real-time product research.

​Results: Reduced annual lead generation marketing expense by 25% while increasing the amount of consumer engagement sales by over 200%.  Additionally, captured meaningful consumer information and applied the data to a complex lead scoring lead nurturing program the created a pipeline of cost effective leads through multiple touch points through the consumers buying process.  Converted 40% of existing and new database to email subscribers and electronic statement recipients reducing the internal communication expenses by 15%.  Deployed a complete cross sell campaign to serve correct products to consumers that have a high likelihood of purchasing which increased customer retention by 40%.