4015 Tioga Pointe Lane

Lake Wylie, SC 29710

 614-203-1851

Tyson@TysonHigginbotham.com

Business Challenge: Traditional marketing mix that delivered decreasing results year over year with an evident reduction in repeat business.

Solution: Apply a digital asset tracking mechanism to each of their traditional media buys and direct consumers to microsite to track and analyze behavioral buying patterns.  Launch a direct outbound personalized mail campaign to PURL consumers and build a series of touch points that delivers dynamic content to a specified stage in the buying cycle.  Apply a CRM program that triggers consumer engagement throughout the lifecycle of their previous purchase to increase level of repeat sales as a lifetime customer.

​Results: Increased exposure and tracking in marketplace and a 30% reduction in traditional media purchases that where not effective.  Automated triggered drip campaign that increased consumer engagement throughout the buying process resulting in a 38% increase in prospect to sale conversion.  Also reduced the dependency on underperforming sales agents by centralizing the sales pipeline through a CRM system.